HONDA - JP Design
159
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HONDA

Category
Press/Online
About This Project

As one of the world’s leading car manufacturers it has been an absolute necessity to create retail campaigns that not only reflect the essence of the brand but more importantly delivers on results. The campaign creative needed to create cut through in a flooded car retail advertising marketplace and drive home the sales offer. It is often the cleaner campaigns that use a brand’s colour and visual identity such as these that deliver the best customer recall.