3 Point Motors / Mercedes-Benz - JP Design
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3 Point Motors / Mercedes-Benz

Category
B Class Campaign
About This Project

With the colour of cars impacting sales and resale value the idea behind this creative was twofold – to play to the artful side with a pattern that represents excess stock whilst also referencing the smaller size of the vehicle. In retail advertising colour choice can impact a sale greatly and this creative clearly covers all the bases without cheapening the brand with bright colours and large imagery.