getracing.com.au - JP Design
15909
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getracing.com.au

Category
Brand Identity
About This Project

This logo called for an essence of masculinity to reflect the brand identity and the digital platform it sits on. Whilst there were many modern choices of typography to choose from this one was carefully tested to ensure it would speak to the specific target audience and have the ability to survive longevity and be interchangeable across other collateral.